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An American corporation which originated as an animation studio located at 1600 Broadway, New York City, New York. It was founded in 1921 as Out of the Inkwell, Inc. by brothers Max Fleischer and Dave Fleischer. In its prime, Fleischer Studios was a premier producer of animated cartoons for theaters, with Walt Disney Productions becoming its chief competitor in the 1930s. Fleischer Studios characters included Koko the Clown, Betty Boop, Bimbo, Popeye the Sailor, and Superman. Unlike other studios, whose characters were anthropomorphic animals, the Fleischers' most successful characters were humans (with the exception of Bimbo). The cartoons of the Fleischer Studio were very different from the Disney product, both in concept and in execution.